We re-branded Maytag – got the brand a new repairman, and with that, some cool commercials and a new website. There are quite a few cool features on this site, but the best I think are the horizontal navigation system with built in video, and the use of 3d renders instead of photography.
Art Director
Design, Technical Art Direction, Production
Before Google Glass – there were QR codes and 3d models. For a trade show, I was approached to come up with fun concepts for Maytag’s new Bravos X washer and dryer pair. Originally, I was thinking we could get some special VR glasses and camera, and have the user simply look at a QR code sticker on an actual washer or dryer to see a 3d video super imposed over the object. Obviously my idea was a little too ambitious and was paired down, but my clients and I still think the results were pretty cool.
This is an example of the AR unit used in a banner ad.
