Twitter could be powerful
I had the opportunity to help Whirlpool come up with a new campaign a few years back. My team came up with the concept “We hear you” and I couldn’t think of a better way for consumers to interact with a brand better than using the Twitter platform. The idea was that we could search for particular hashtags like #laundry, or #cooking, or other chores, and we could use the opportunity to engage consumers by tweeting them advice, tips or even assist them with real time customer service. We could also use this information to help develop better products, simply by knowing when people were using their appliances, how they were using them, and what challenges they face daily.