Whirlpool Cabrio Video Module

Whirlpool asked my team to create a module for their new Cabrio Washer and Dryer pair. Because the washer is a top load, high-capacity washer, we decided to tell the story of multiple users, how they do laundry and some of the challenges they face. Instead of the typical product module, we shot video, creating an interactive commercial.

• WebAward Outstanding Website


Art direction, interaction

Project Included

Web, Video, Flash


Technical Art Direction

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