Whirlpool Vantage Microsite
Vantage, Whirlpool’s new, premium washer and dryer pair had some pretty amazing features for a household appliance. Complete with ambient lighting, a touch screen, usb port, and a dedicated customer support team, Vantage needed it’s own site. I drew inspiration from car ads, which tend to illicit an emotional response, and the northern lights, to echo the unique patterns cast from the ambient lighting from the wash drum.