Whirlpool Vantage Microsite

Vantage, Whirlpool’s new, premium washer and dryer pair had some pretty amazing features for a household appliance. Complete with ambient lighting, a touch screen, usb port, and a dedicated customer support team, Vantage needed it’s own site. I drew inspiration from car ads, which tend to illicit an emotional response, and the northern lights, to echo the unique patterns cast from the ambient lighting from the wash drum.


Art Director

Project Included

Concept, Design, Technical Art Direction, Photo/Video Shoot Direction, Production


Technical Art Direction

Logo Studies

Video Storyboards

Motion Studies

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