The setup experience is the first time a consumer uses a device. The goal was a super short, effective set up process to get people up and running as fast as possible, while still being informative and friendly.


Lead Design, Interaction

Project Included





Bringing Brand Back

Customers ordering the MotoX through MotoMaker had the opportunity to customize their wallpaper.
We show this wallpaper right up front, on the start screen to help reinforce our fun, personalized brand.

Visual Specs

Spec all the things! I like to use 8 Shapes Unify to spec my work.
It keeps things consistent, organized and easy to reference.

Short and Sweet

No dilly-dallying here. We reduced our setup flow from 21 screens, down to just a few.
User research showed us that users  just wanted to get to their home screen.