Helping people migrate to Moto
One of the biggest pains of a new phone is leaving behind important stuff on your old phone. With Migrate, you can move the most important content from your old to your new phone in just a few steps, wirelessly. Motorola Migrate transfers from Android (2.2 + above) and iPhone (via iCloud) to Moto X, Moto G, Droid Maxx, Droid Mini and Droid Ultra.
The huge challenge of this project was the fact that people don’t necessarily understand where their data lives or how it is structured, nor should they be required to do so. Additionally, people don’t usually operate 2 devices at once. We definitely kept these things in mind when designing the product’s visuals and interaction by defining the following principals: use as few steps as possible, make easy decisions for the user, and provide clear instruction.
